# Sensory-Minds > Sensory-Minds is a digital agency based in Offenbach am Main (Frankfurt Rhine-Main area), Germany. We specialize in customer-centric digital transformation, combining UX strategy, engineering, and data-driven business innovation to create impactful brand experiences. Founded by Prof. Wolfgang Henseler, we work with enterprise clients across automotive, energy, FMCG, pharma, finance, media, culture, and lifestyle industries. Sensory-Minds operates at the intersection of design and technology. Our work spans the full digital value chain — from strategic consulting and workshop facilitation, through UX design and engineering, to business intelligence and ongoing optimization. We build web platforms, mobile apps, augmented reality experiences, exhibition installations, IoT solutions, e-commerce systems, and AI-powered applications. Our approach is rooted in user-centered design and Natural User Interface (NUI) principles. Technology partners: Storyblok, Microsoft Azure, Adobe, Straight Forward & Partners. ## Services - [Services Overview](https://www.sensory-minds.com/en/services): Our three pillars — Strategy, Development, and Success — and the full range of capabilities we offer. - [Customer Centricity](https://www.sensory-minds.com/en/services/customer-centricity): Our philosophy and assessment framework for measuring and improving customer centricity in organizations. - [Strategic Workshops](https://www.sensory-minds.com/en/services/strategic-workshops): Standardized and tailored workshop formats for ideation, strategy, and digital transformation. - [Methods & Tools](https://www.sensory-minds.com/en/services/methods-tools): Custom-built templates and facilitation tools for maximizing workshop outcomes. - [UX Services](https://www.sensory-minds.com/en/services/ux-services): User research, usability testing, UX consulting, and evaluation services. - [Accessibility](https://www.sensory-minds.com/en/services/accessibility): Audits, strategy, implementation, and optimization for digital accessibility and European Accessibility Act (EAA) compliance. ### Strategy Services UX Consulting, Digital Transformation, Customer Centricity, Business Innovation Strategy, Customer Experience Strategy, Data-Driven Business Strategy, and Project Funding guidance. ### Development Services DesignOps, UX Design (including Natural User Interfaces), Agile Software Engineering, Enterprise Technologies, Data Engineering, Cloud Infrastructure, DevOps, and Accessibility implementation. ### Success Services Business Intelligence (Power BI, Google Data Studio dashboards), Operations & DevOps (analytics, application monitoring), Service Level Agreements (Sensory Care SLA), and Academy (training, coaching, workshops for client teams). ## Case Studies - [Playmobil Wiltopia](https://www.sensory-minds.com/en/solutions/playmobil-wiltopia): Award-winning AR web app bringing wild animals into living rooms. Digital Impact Award winner. - [Porsche Museum](https://www.sensory-minds.com/en/solutions/porsche-museum): Interactive kinetic wall and multitouch installations combining automotive history with future technology. - [Porsche Multitouch Wall](https://www.sensory-minds.com/en/solutions/porsche-multitouch-wall): AI-powered time travel experience through decades of Porsche history. - [Porsche Treasure Hunt](https://www.sensory-minds.com/en/solutions/porsche-treasure-hunt): Interactive treasure hunt game for IAA automotive exhibition. - [Innogy SE (RWE)](https://www.sensory-minds.com/en/solutions/innogy-se): Complete digital platform transformation — unified interface integrating all divisions with customer-adaptive ecosystem. - [RWE Erleben](https://www.sensory-minds.com/en/solutions/rwe-erleben): Mobile app for energy customer experience built on headless CMS. - [HD+ Mobile App](https://www.sensory-minds.com/en/solutions/hd-plus-app): TV-on-the-go mobile application for HD+ satellite television. - [HD+ TV App](https://www.sensory-minds.com/en/solutions/hd-plus-tv-app-opapp): Smart TV application for effortless entertainment. - [HD+ Business Engine](https://www.sensory-minds.com/en/solutions/hd-plus-business-engine): Custom-designed API and microservices architecture for HD+. - [HD+ B2B Portals](https://www.sensory-minds.com/en/solutions/hd-plus-business-portal-service-portal): Customized trade portals for HD+ business partners. - [JTI CXM Platform](https://www.sensory-minds.com/en/solutions/jti-rmc-cxm): Customer experience management platform for memorable brand experiences. - [JTI Ploom Order Button](https://www.sensory-minds.com/en/solutions/jti-ch-ploom-order-button): IoT smart retail technology improving in-store experience. - [JTI Plant Buddy](https://www.sensory-minds.com/en/solutions/jti-nas-plant-buddy): Gamified brand loyalty experience. - [JTI Winston MyFav](https://www.sensory-minds.com/en/solutions/jti-winston-myfav): AI-powered photo experience for brand engagement. - [JTI Focus Group](https://www.sensory-minds.com/en/solutions/jti-focus-group): User insight research through focus group workshops. - [Octapharma](https://www.sensory-minds.com/en/solutions/octapharma): Evolving corporate website on headless CMS for global pharma company. - [HLMD (Hessisches Landesmuseum Darmstadt)](https://www.sensory-minds.com/en/solutions/hlmd): Complete museum website on headless CMS. - [Althoff Hotels](https://www.sensory-minds.com/en/solutions/althoff-workshop): Strategic workshop guiding digital hospitality transformation. - [Creutz & Partners](https://www.sensory-minds.com/en/solutions/creutz-partners): Corporate website combining usability and design for finance/insurance. - [Decor Walther B2C](https://www.sensory-minds.com/en/solutions/decor-walter-b2c-home-bath): High-end e-commerce shopping experience. - [Decor Walther B2B](https://www.sensory-minds.com/en/solutions/decor-walter-b2b-shop): Unified B2B digital commerce platform. - [Merck Touch Table](https://www.sensory-minds.com/en/solutions/merck-touch-table): Interactive multitouch presentation for global trade shows. - [Clariant](https://www.sensory-minds.com/en/solutions/clariant): Interactive exhibition installation for specialty chemicals company. - [Grass Experience Cube](https://www.sensory-minds.com/en/solutions/grass-multitouch-experience-cube): Multitouch experience cube for trade shows. - [MLP VR Brand Space](https://www.sensory-minds.com/en/solutions/mlp-vr-brand-space): Virtual reality brand experience for finance exhibitions. - [Hoffmeister](https://www.sensory-minds.com/en/solutions/hoffmeister): Digital-first trade show experience for industrial lighting. - [Deutsches Dialoginstitut](https://www.sensory-minds.com/en/solutions/deutches-dialoginstitut): Smart mobility challenge interactive exhibit. - [Luminale Frankfurt](https://www.sensory-minds.com/en/solutions/luminale-frankfurt): Low-resolution pixel art installation for Frankfurt light festival. - [Miele at Allianz Arena](https://www.sensory-minds.com/en/solutions/miele-lounge-experience): Aerial drone experience at Allianz Arena for Miele brand. ## About - [About Us](https://www.sensory-minds.com/en/about-us): Our team, culture, values, and user-centered innovation process. - [Career](https://www.sensory-minds.com/en/career): Open positions and what it's like to work at Sensory-Minds. - [Contact](https://www.sensory-minds.com/en/contact): Get in touch to discuss your project. ## Company Information - **Company**: Sensory-Minds GmbH - **Location**: Ludwigstraße 12, 63067 Offenbach am Main, Germany - **Region**: Frankfurt Rhine-Main Metropolitan Area - **Phone**: +49 69 8477899 00 - **Email**: hello@sensory-minds.com - **Website**: https://www.sensory-minds.com - **Founded by**: Prof. Wolfgang Henseler - **Expertise areas**: Customer Centricity, UX Design, Digital Transformation, Agile Software Engineering, Augmented Reality, Exhibition Design, IoT, AI, E-Commerce, Headless CMS, Natural User Interfaces - **Industries served**: Automotive, Energy, FMCG, Pharma/Healthcare, Finance/Insurance, Media, Culture, Lifestyle, Industry, Travel ## Optional - [Legal Notice](https://www.sensory-minds.com/en/legal-notice) - [Data Privacy](https://www.sensory-minds.com/en/data-privacy) - [Sitemap](https://www.sensory-minds.com/sitemap.xml)