Memorable brand experiences – powered by “JTI CXM”
When tasked with developing brand websites for our long-term client, we raised the bar. Instead of just setting up websites with an attractive frontend, we created a tool that addresses the challenges of their dynamic industry: JTI CXM.
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Unified by diversity
JTI challenged us to relaunch the websites for Winston, Camel, and Natural American Spirit. Our goal: enhance online presence, boost consumer loyalty, and streamline backend workflows.
To achieve this, we developed a custom-built “Consumer eXperience Management” tool (CXM), offering a best-in-class user experience.
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FROM brand experience ...
We tailored unique messages and campaigns for each brand, ensuring their voices stayed distinct while benefiting from platform standardization. With flexible, mobile-first templates, we integrated innovative features like AI, AR, and even nostalgic elements like a virtual Tamagotchi.
The CXM quickly adapts to new campaigns and gathers valuable consumer behavior data, enabling targeted strategies. This is essential in guiding users toward becoming brand ambassadors.
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... TO BRAND AMBASSADORS
The CXM includes interactive features that allow users to share their positive experiences with the brands. This turns “satisfied customers” into active “brand ambassadors”, further enhancing brand awareness and trust. To continually offer new and engaging experiences to consumers, the software allows for the quick adaptation and launch of new campaigns, ensuring that the brands can consistently provide relevant and unique content.
To achieve this, the CXM collects and analyzes data on consumer interactions, providing valuable insights into their behavior and preferences. This data foundation supports the development of targeted marketing strategies and enhances customer retention. In short:
ULTRA FLEXIBLE CMS
With intuitive backend
COMPREHENSIVE CRM
With integrated analytics capabilities
Loyalty features
To deepen customer relationships
Timesaving
Customizable platform
Continuous updates
Via our very own “SensoryCare”
DISCLAIMER
The case studies on this website include information on tobacco products. Tobacco products are only for individuals 18 years or older (or the legal age in your jurisdiction). Tobacco use carries significant health risks, including cancer and heart disease. This content is for informational purposes only and complies with applicable laws. It does not promote or endorse tobacco use. Viewer discretion is advised. If under the legal age, please exit this section.
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