VR BRAND SPACE
Conveying educational contents can be quite a challenge - especially when you try to impress the best of the best applicants.
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OUR REALITY IS VIRTUAL
Conveying educational contents can be quite a challenge – especially when you try to impress the best of the best applicants. As MLP, a german financial service provider, is always on the look-out for motivated young consultants that can represent the company's values, the yearly MLP alumni conference is the best place to demonstrate the innovative drive of the company.
For the 2016 edition of the conference Sensory-Minds created an interactive multilayered brand space that was sure to turn a lot of heads. Not only did an iluminated four sided projection cube towering above the booth set the scene, projections were also synchronized to screens in the back of the booth to create a compelling perception of depth.
Are you ready?
This set-up framed an interactive zone were applicants could test their readiness for the job with a vr application especially created for this event.
Within a virtual bow and arrow shooting range visitors were supposed to hit targets representing the values of MLP and hence the curriculum topics of those who wish to be trained to become MLP consultants.
The principle of the game application? Those users who were dead on target and hit the most career relevant targets on the shooting range could win their own vr glasses – and thus not only start a promissing carrer at MLP but also extend their virtual reality to their homes.
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