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Sensory-Minds introduces new top management and continues growing

Sensory-Minds GmbH looks back on a successful business development over the past 3 years, growing by more than 40 per cent. In order to further develop the company strategically, the management structure is realigned and Sascha Strohmeier is appointed CEO.
Sensory-Minds board
v.l.n.r.: Lisa Weber (CRO), Heiko Hoffmann (CGO), Eve Cecon (CBDO), Prof. Wolfgang Henseler (Chairman), Sascha Strohmeier (CEO), Dr. Jennifer Elfert (COO), Dietmar Weiß (CTO), Sabrina Krause (CHRO), Jonas Pabst (CFO)

Offenbach, 30 January – Sensory-Minds GmbH continues it’s growth course of the past years while extending its services, particularly in the area of customer centricity. In response to this growth and increased demand in core areas such as Customer Experience, Sustainability and Digitalisation, the company is introducing a redefined leadership model led by Wolfgang Henseler as the Chairman of the Board.

As the CEO, Sascha Strohmeier will drive Sensory-Minds' evolution with an emphasis on sustainable business models and integrating innovative sustainability solutions within the company's offerings. This strategic appointment aims to strengthen the company’s positioning as a forward-thinking industry leader dedicated to creating impactful customer experiences and pioneering the future of digital solutions. The leading management positions of Heiko Hoffmann (CGO) and Jonas Pabst (CFO) remain unchanged.

Further, Sensory-Minds is excited to announce two strategic leadership appointments that reinforce its commitment to innovation and operational excellence. Dr. Jennifer Elfert has been appointed Chief Operating Officer (COO) and Dietmar Weiß has been appointed Chief Technology Officer (CTO), bringing their extensive expertise and industry experience to the forefront of the company’s growth strategy.

As part of the management realignment, Sensory-Minds is strengthening its customer focus through targeted organisational measures. These include the appointment of additional Business Unit Directors (BUD) and the strategic reorganisation of operational business units to ensure greater focus on individual client needs and tailor-made solutions.

These appointments reflect Sensory-Minds’ commitment to strengthening its leadership team with experienced experts, who are deeply familiar with the company’s vision and goals.

"I am thrilled to lead Sensory-Minds into the next phase of growth. Our mission is to empower our clients by delivering transformative customer experiences and solutions that not only meet the current demands but also set new standards for digitalisation and innovation in the industry."

Sascha Strohmeier
Sascha Strohmeier, CEO, Sensory-Minds GmbH

"The reorganisation of our management structure is an important step in positioning Sensory-Minds for the challenges of the future. With Sascha Strohmeier as CEO and Dietmar Weiß and Dr Jennifer Elfert in key strategic roles, we are ideally positioned to drive disruptive innovation, deliver future-proof solutions and keep our company on a sustainable growth path."

Wolfgang Henseler
Prof. Wolfgang Henseler, Chairman, Sensory-Minds GmbH

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