Strategy, development & success
Inspire
Set the right direction to solve the right problems
Understanding customer-centric business models is essential for creating high-impact brand experiences that drive sales and enhance efficiency. By conceptualizing data-driven ecosystems and D2C strategies, companies can evolve into future-ready enterprises poised for success in a dynamic market.
Our agency excels in designing these visionary strategies, empowering your brand to not only adapt but to lead in the digital era. We prioritize strategic planning and insight, equipping your business with the tools and knowledge to navigate and thrive in the marketplace of tomorrow.
User centricity, disruptive technologies, smart product ecosystems, efficient collaboration, transformational mindshift – our keynotes and inspirational talks focus on a general understanding of today’s growing complexity and how to deal with it to be successful in the future.
Our lovely managing director Prof. Wolfgang Henseler is a sought-after and experienced speaker at conferences and business events. He will be also happy to advise and inspire your management on digital transformation and optimization of your business potentials.
We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.
But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.
We understand that every client comes with unique goals and challenges, which is why we offer a range of standardized workshop formats but also tailored workshops designed to uncover your specific needs and develop strategies to meet them head-on.
We believe in crafting the perfect toolkit for your success! At our agency, we take workshop facilitation to the next level by developing our own templates and tools tailored to maximize the outcomes of each session.
Gone are the days of one-size-fits-all approaches. Our custom-built templates are meticulously designed to ensure that every workshop is not just productive but truly transformative. From ideation sessions to strategy workshops, our tools empower you to unlock your full potential and achieve the best possible results.
You can always become better. Our UX services are distinguished by our rigorous evaluation phase. From conducting market research and in-depth user testing to analyzing feedback, we ensure that every aspect of your digital experience meets and exceeds user expectations.
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Strategy
We visionize relevant solutions
Understanding customer centric business models to create high impact brand experiences that generate sales and improve efficiency is core to any future business. By envisioning data driven ecosystems and D2C strategies companies transform into future oriented …
UX consulting is one of the strategic services offered by Sensory-Minds, along with other business strategies and development. It refers to the practice of providing expert advice and guidance on user experience design to individuals or organizations. The goal is to improve the usability, accessibility, and overall satisfaction of a product, service, or system for its intended users.
We emphasize the importance of a customer-centric approach and data-driven solutions to create successful and impactful brand experiences.
Digital transformation refers to the process of integrating digital technology into various aspects of an organization's operations, resulting in fundamental changes to how they operate and deliver value to customers.
In the context of our services, digital transformation is listed as one of the pillars of our success offerings. Our services can help companies and organizations leverage digital technology to create new revenue streams, better understand their customers, and gain a competitive advantage in the market.
Customer centricity lies at the heart of everything we do. It's more than just a buzzword—it's a philosophy that shapes our approach to business. We believe that understanding and prioritizing the needs, preferences, and experiences of our customers is the key to success. Through a relentless focus on building meaningful relationships and delivering exceptional value, we strive to exceed expectations at every touchpoint. Join us on a journey where customers are not just clients, but partners in our quest for excellence.
A business innovation strategy is an approach for introducing new ideas, products, services, or processes into a company in order to increase its competitiveness and profitability.
Our goal is to help your business develop and implement innovative strategies that can lead to new revenue streams, improved customer experience, and a competitive edge in the market.
Our services are aimed at efficiently and effectively developing relevant web and app solutions while measuring and optimizing the customer experience for business success.
Effective customer experience strategies are built around a customer-centric approach. This enables businesses to create impactful brand experiences that meet or exceed customer expectations.
Data-driven solutions are also a critical component of a successful customer experience strategy. By leveraging data, businesses can gain insights into their customers' behavior, preferences, and interactions, and use this information to optimize the customer journey.
How can I create new revenue streams out of my products?
Data Driven Business Strategy refers to the use of data and analytics to guide decision-making and inform business strategies. By analysing data, companies can gain insights into customer behaviour, market trends, and other factors that can help them make more informed decisions about products, marketing, and operations.
Your ideas are great, but the budget isn't? Effective solutions don’t have to be expensive. At the same time, digitalization projects are supported in a variety of ways. However, navigating the project funding landscape can be daunting, but fear not – we are here to guide you every step of the way.
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Development
Ecosystems that create impact
Knowing how to efficiently, effectively and satisfyingly develop relevant web- and app-solutions that enable people to have distinctive brand experiences By aligning (orchestrating) ux-business thinking, ux-design and ux-technologies we create distinctice customer centric ecosystems that create impact on the market.
Our DesignOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and business demands.
Our UX Design services focus on creating user-centric concepts and designs to enhance overall user experience. We prioritize user centricity, ensuring that every design decision is made with the user's needs and preferences in mind.
In addition, we specialize in developing Natural User Interfaces (NUI) that provide intuitive interactions. Our comprehensive approach includes rigorous usability testing, both in usability labs and remotely, to ensure optimal functionality and satisfaction for end users.
Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.
Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.
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Success
Creating a customized experience
Measuring and optimizing the customer brand experience is key to any business success. By using artificial intelligence and machine learning based on company specific situative relevance indices we continuously enhance the customer experience. We will use any data touchpoint to make your business gain sustainable competitive advantage. Creating a customized experience delivered to customers leads to higher customer retention rates and more focused marketing campaigns.
Utilizing advanced analytics, we help you make informed decisions that drive success. We create intuitive dashboards using tools like Power BI and Google Data Studio, providing real-time, visual representations of your key metrics. These customized dashboards offer a comprehensive view of your business performance, enabling you to track progress, identify trends, and make data-driven decisions with confidence.
Our Operations and DevOps services focus on maintaining optimal performance and reliability of your applications. Through comprehensive analytics and application monitoring, we provide real-time insights and proactive issue detection. This enables us to swiftly address potential problems and ensure continuous, smooth operation. Our DevOps practices further enhance this process by promoting seamless collaboration between development and operations teams, ensuring rapid deployment, and maintaining high availability and performance standards for your applications.
Our Sensory Care Service Level Agreement (SLA) ensures top-tier support for all your technology needs. We guarantee prompt response times, regular maintenance, and expert technical support. Our dedicated team is committed to continuous monitoring and swift issue resolution, ensuring optimal performance and seamless operation of your systems. With our SLA, you can expect reliable service and peace of mind.
We can enable your team to build better digital solutions through various support measures. From specialized employee training and qualification programs to temporary staffing solutions, coaching for editors, mindset workshops, and inspirational trend talks, we ensure continuous improvement and empowerment of your team.