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Strategic Shift & Innovative Approach
Originally conceived as an enhanced version of the successful HD+ TV guide, the HD+ app's focus shifted dramatically to serve as a platform for launching the new HD+ ToGo product, enabling streaming of TV content via the app.
We quickly began developing custom-built player features for the HD+ app on iOS and Android using React Native. To enable user authorization for HD+ ToGo streaming, we implemented a JSON Web Token-based authentication process, seamlessly leveraging data from the HD+ Business Engine.
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An appealing and simple interface for use on smartphones.
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The HD+ app is the most pleasant way to experience television anew on smartphones and tablets.
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The HD+ app combines the features of a customizable TV guide with an intelligent search function.
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The app enables streaming of TV content. In it's initial version it won the German Design Award 2018.
TV interaction redefined
The HD+ app for iOS and Android combines customizable TV guides tailored to user preferences with smart search functionality and the ability to stream TV content anytime, anywhere with the HD+ ToGo feature.
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