At Light+Building 2012, the world’s largest trade fair for lighting and building technology, Sensory Minds introduced a groundbreaking, interactive brand space for Hoffmeister, a company with over 100 years of tradition. The centerpiece of the exhibit was a 15-meter-long Full HD touchwall, controlled by intuitive gestures, where visitors could engage with the company’s extensive new product range in an interactive, multimedia format.
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Redefined Product Interaction
By eliminating traditional physical product displays, Sensory Minds placed the spotlight entirely on the virtual-digital experience, immersing visitors in a futuristic, sensory journey. This decision brought a fresh focus on digital presentation and allowed visitors to explore products in an innovative way, where touch and interaction with the digital world replaced physical product handling. This immersive experience represented the company’s leap into the digital age, blending playful interaction with a visually stunning display, while subtly reinforcing Hoffmeister’s commitment to technological advancement.
We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.
But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.
Our DevOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and market demands.
Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.
Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.
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Multi-Device Experience
The success of the interactive touchwall at the trade show extended beyond the event itself. Sensory Minds built on this innovative approach by developing smartphone and tablet apps that continued Hoffmeister’s digital brand communication strategy. These apps were designed for iPhone, iPad, and Android, providing users with the latest news and product updates in line with the company’s evolving brand narrative.
The development of the apps was highly efficient due to the use of a platform-independent AIR application, which streamlined the process and kept costs down for Hoffmeister.
This cohesive media mix ensured that the digital experience could be extended across multiple devices, creating a consistent brand journey from the exhibition floor to users’ personal devices, reinforcing Hoffmeister’s position as a forward-thinking player in the industry.
This project not only showcased the future of product interaction but also set the stage for Hoffmeister’s ongoing digital transformation.
