IN TOUCH WITH CLARIANT
In 2013, the Clariant Innovation Center, heart of the Swiss chemical company's global research, opened in Frankfurt, featuring the interactive "IN TOUCH WITH CLARIANT" exhibition room.
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Immersive Innovation Unveiled
The 13-meter-long multitouch wall, composed of 19 seamlessly connected HD displays, showcases Clariant's commitment to cutting-edge technology. Combining advanced touch recognition with high-resolution visuals and custom smart acoustics, the installation embodies Clariant's visionary approach.
Visitors step into a dimly lit room and, with a single touch, trigger the "Big Bang," igniting the installation. Before their eyes, a planetary system representing various aspects of the Clariant universe comes to life, drawing them into an emotionally resonant experience that captures the essence of innovation.
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A Journey of Light
Standing on an illuminated glass floor embedded with around 6,000 LEDs, visitors engage with the interactive wall, which responds dynamically to their touch. The LEDs change in sync with the display, creating a unique atmosphere in the exhibition space. Integrated audio technology enhances this experience, with personalized sound accompanying each visitor as they explore the Clariant universe.
This design allows multiple users to embark on individual journeys simultaneously, each guided by their own light and sound through the expansive and interactive Clariant cosmos.
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