Grass GmbHExperience in a cube | |
Together with Montfort Werbung, Sensory-Minds created an interactive trade fair concept for GRASS GmbH: the 'Multitouch Experience Cube'. The walk-in LED cube was the highlight on GRASS' trade fair booth at Interzum 2011. | |
| client | Monfort Werbung AG; GRASS |
| industry | Advertisement Industry |
| type | Multi Touch; Interactive Exhibit |
| release year | 2011 |
| technology | Ventuz |
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Monfort Werbung AG; GRASS
Why be modest when you can be spectacular? Hint: This is a rhetorical question
Together with Montfort Werbung, Sensory-Minds created an interactive trade fair concept for GRASS GmbH: the 'Multitouch Experience Cube'. The walk-in LED cube was the highlight on GRASS' trade fair booth at Interzum 2011 in Cologne – the world's leading trade fair for suppliers to the furniture industry.
On the side panels of the 'Multitouch Experience Cube', 23 displays formed a multitouch wall covering some 14 metres in length. The Cube allowed visitors to witness an interactive product show controlled by a moderator using an iPhone application. Together with Realtime Department, continuous real-time 3D renderings including 3D sound created an extraordinary experience.
The installation was perfected by an especially designed ceiling containing LED modules. Produced especially for this purpose, the visualisations responded to specific visitor interactions, thus amplifying the unique spatial experience of the 'Multitouch Experience Cube'.