Combining history with the future - by bringing a new interactive highlight to the Porsche Museum
The „Porsche Kinetic Wall“ reflects the clear-cut architecture of the Porsche museum and turns it into movement. For this, the recurring architectural theme of the diamond is projected onto the media wall (measuring 10 meters in width) to create an appealing texture. Behind that texture pictures taken during the 100 years of Porsche company history are ready to be explored by the user.
The contents are revealed to the visitor as soon as he approaches the wall and the diamond texture dissolves. The built-in sensor technology reacts to the position, movements, orientation and pace of the user and was specifically constructed together with Frauenhofer Institut.
The effect of the wall’s behavior is that of creating interesting relationships: between visitor and technology, between history and the future. By the wall virtually making a step towards the user in adapting to his or her behavior all inhibitions to interact with the wall are swiftly overcome.
The “Porsche Kinetic Wall” aided Porsche mostly in two ways: the company’s extensive media library and heritage was finally made available to the public; and Porsche’s entitlement to create outstanding technology in the automotive sector could be made tangible by using contemporary presentation means.