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Interactive Treasure Hunt for IAA

At the IAA 2017, Porsche and Sensory-Minds launched an innovative Treasure Hunt game using a dedicated Wi-Fi network to engage visitors.
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Engaging Wi-Fi Adventure

Sensory-Minds designed a specialized Wi-Fi network for Porsche at the IAA 2017, covering specific areas of their booth. This network didn’t provide internet access but connected visitors to a unique Treasure Hunt game. As visitors moved within five designated zones, the Wi-Fi tracked their location, displaying relevant content based on their position.

Each zone featured five tasks with two questions tailored to that specific area, creating an interactive and engaging experience. Concept, text, and design were all crafted by Sensory-Minds, ensuring a seamless and captivating journey for the participants.

Trend Topics & Innovative Technologies

We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.

But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.

DesignOps

Our DevOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and market demands.

Engineering

Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.

Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.

Chair in the Workshop representing a guest
Althoff Hotel

Smart Navigation and Rewards

Given the variable accuracy of Wi-Fi tracking, ranging between 5 to 15 meters, Sensory-Minds added a manual location setting feature within the web app to ensure a smooth user experience, even amidst the dense trade fair environment. Upon completing the Treasure Hunt, participants could enter a contest, with their data stored for future use.

If a visitor provided their email, they would be notified of any prize via the "Treasure Hunt" server, which also managed email delivery using a dedicated SMTP access provided by Sensory-Minds. Additionally, Sensory-Minds ensured the system operated smoothly with a reliable internet connection throughout the event.

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Let’s Talk about your Ideas

Heiko Hoffmann

Heiko Hoffmann

Managing Director

newbiz@sensory-minds.com