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What is it about
Creating business value by building the Ultimate User Experience (UUX)
At Sensory-Minds, we attach great importance to understanding the core of a problem in depth at the beginning of each project. When it comes to user centered design solutions, user insights and empathy as well as a deep understanding for user needs, interests and expectations are crucial to any project development success.
Therefore UX empathy and the understanding of what creates the ultimate user experience and what are the parameters to drive UUX are so important to any business leader as well as to development and marketing teams.
The right methodologies and methods are helping us to focus on what really matters.
Our UX Services
UNVEILING REAL USER NEEDS
Mystery Analysis
Have you ever used and tested your products and services like your customers do? Whether by mystery shopping, interviews or on-site observations – we put ourselves in your customer’s shoes and investigate on the actual customer journey and user experience to find out about user’s pain points that you haven’t been aware of so far.
Expert Evaluation
An expert evaluation is a UX and usability quality assurance method to analyse and evaluate a website, e-commerce system, app or any other interactive application. The evaluation will be done by a UX and usability expert by using a heuristic or cognitive walkthrough and a list of predefined criteria to identify UX or usability gaps.
Expert Audit
An expert survey or audit is the „little sister“ of an expert evaluation. The audit can be executed within the project development on several stages. The design and development team will walk the expert through their solution and will get immediate feedback and optimisation recommendations from the expert.
Usability Lab
A usability lab is a UX quality assurance method that allows to have a number of specified users to test a website, app or any kind of digital solution (prototype or already implemented). Before the lab is executed some details have to be specified, e.g. the amount of users that need to be invited as well as dedicated questions and tasks.
Market Research & Testing
The remote “sister” of the usability lab gives you insights on usability, user journey as well as market requirements and user expectations even before you start with real development. Receive a higher number of responses with less effort since users can do the test on their own without moderation.
Focus Groups
We invite your real users (consumers) to discuss existing solutions and find out in-depth about their pain points and brainstorm on potential solutions that would really make a difference. Usually a survey is conducted beforehand.
Ideation & Brainstorming
Just want to be creative and push your braincells to the limit? First, we will need to become clear about the problem(s) you want to solve. Then we will pick the right brainstorming techniques to ideate on possible solutions together with your team.