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ENERGY BECOMES INNOGY

We created an award winning responsive interface to make users love innovative energy solutions.
Innogy logo
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Unified Interface for Energy Efficiency

We created an award winning responsive interface to make users love innovative energy solutions. Facing the digital transformation and the complexity of energy transition, innogy SE, formerly known as RWE and now a 100% subsidiary of RWE, was looking for a trustful partner to transform its entire online landscape and digital channels.

In an extensive selection process, Sensory-Minds was chosen.

Customer Centricity

Customer centricity lies at the heart of everything we do. It's more than just a buzzword—it's a philosophy that shapes our approach to business. We believe that understanding and prioritizing the needs, preferences, and experiences of our customers is the key to success. Through a relentless focus on building meaningful relationships and delivering exceptional value, we strive to exceed expectations at every touchpoint. Join us on a journey where customers are not just clients, but partners in our quest for excellence.

UX Design

Our UX Design services focus on creating user-centric concepts and designs to enhance overall user experience. We prioritize user centricity, ensuring that every design decision is made with the user's needs and preferences in mind.

In addition, we specialize in developing Natural User Interfaces (NUI) that provide intuitive interactions. Our comprehensive approach includes rigorous usability testing, both in usability labs and remotely, to ensure optimal functionality and satisfaction for end users.

DesignOps

Our DevOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and market demands.

UX Consulting

UX consulting is one of the strategic services offered by Sensory-Minds, along with other business strategies and development. It refers to the practice of providing expert advice and guidance on user experience design to individuals or organizations. The goal is to improve the usability, accessibility, and overall satisfaction of a product, service, or system for its intended users.

We emphasize the importance of a customer-centric approach and data-driven solutions to create successful and impactful brand experiences.

Examples of pages of the innogy website
Two children lying on skateboards with arms spread out as if they were flying

A Seamless Digital Ecosystem

We began with a thorough analysis of business goals and user groups, collaborating closely with the client to envision a new digital platform: a unified interface integrating all divisions and business requirements, collecting user data, and adapting to customer behavior – the innogy eco-system.

In collaboration with innogy's brand agency and an international implementation partner, we employed agile methods to conceptualize and design the eco-system, alongside full frontend development.

Using cutting-edge technology and agile teams, we created a versatile frontend suitable for various web platforms, customer portals, apps, and digital products.

The SiteCore-based backend supports full personalization to enhance user experience by dynamically adjusting content to meet customer needs and preferences.


Let’s Talk about your Ideas

Heiko Hoffmann

Heiko Hoffmann

Managing Director

newbiz@sensory-minds.com