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A new digital home for 'Home & Bath'
The shopping experience of the traditional flagship store of Home & Bath, established since 1973, has been digitized. Through the new high-end webshop, existing and new customers can oversee the product range of the furniture store and order directly online. For this, a reduced, elegant style was developed for the site.
Effective customer experience strategies are built around a customer-centric approach. This enables businesses to create impactful brand experiences that meet or exceed customer expectations.
Data-driven solutions are also a critical component of a successful customer experience strategy. By leveraging data, businesses can gain insights into their customers' behavior, preferences, and interactions, and use this information to optimize the customer journey.
Our UX Design services focus on creating user-centric concepts and designs to enhance overall user experience. We prioritize user centricity, ensuring that every design decision is made with the user's needs and preferences in mind.
In addition, we specialize in developing Natural User Interfaces (NUI) that provide intuitive interactions. Our comprehensive approach includes rigorous usability testing, both in usability labs and remotely, to ensure optimal functionality and satisfaction for end users.
Our DevOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and market demands.
Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.
Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.
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Smart processes
Home & Bath presents a carefully selected product range of living accessories, bath articles, and lifestyle products in its two concept stores in Frankfurt. Behind the concept is Decor Walther, a traditional brand of high-quality interior design. The Home & Bath Shop offers the brand's pieces for sale to end customers, but also offers products from selected other names in the luxury sector for living and bathroom accessories. We have digitized the shopping experience and the style of the traditional high-end furnisher established since 1973 through the new webshop.
When creating the webshop for Home & Bath Frankfurt, two goals were in focus: On the one hand, a modern and stylish presentation of the offered living accessories was to be ensured, on the other hand, the shopping experience was to be designed as pleasant as possible - and specifically tailored to the demanding end consumers in the upper luxury segment. For this purpose, smart processes were developed that increase the comfort in the ordering process for existing customers and intuitively guide new customers.
Highly intuitive
The focus in implementing this webshop was not only on high-quality optics, but also on intuitive functionality that promotes sales.
The product presentation offers information and orientation, as well as numerous opportunities to be inspired.
Partner brands are presented in a reduced-modern style and atmospheric product worlds are set in scene. There is also a 360-degree tour of the flagship store in Frankfurt.
UX Consulting
UX Design
Customer Centricity
Development
Technology
One of the challenges for the Home & Bath webshop was to merge the existing customer logistics system for tracking the product inventory in stationary stores (MyFactory) with an independent backend. Orders from the webshop should be transmitted to the client's inventory management system. For this, Black Squirrel was used.
Black Squirrel is our in-house white label web framework, built with the MERN stack (MongoDB, ExpressJS, React, NodeJS). The framework comes with a content management system for platform administrators. With Black Squirrel, e-commerce shops and customer loyalty platforms can be developed. A large part of the configuration is done with YAML configuration files. These can define environment variables, the database model, page templates, and even frontend forms.
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