Grow brand loyalty? Grow plants!
The "Plant Buddy" project for Natural American Spirit transforms donations with gamification, creating an engaging loyalty system aligned with the brand's "We Care" mission.
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Introducing “Plant Buddy,” your digital plant. We highlighted the brand’s commitment to sustainability and created a fun activation for users. Just as Natural American Spirit supports eco-friendly initiatives, our mission was to convey this message in an engaging way.
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Nurturing fun, Cultivating Impact
Our campaign with JTI aimed to:
Establish a brand loyalty system.
Create a digital activity for the Natural American Spirit community.
Support eco-friendly initiatives by allowing users to “donate” loyalty points earned through “Plant Buddy.”
With “Plant Buddy,” we crafted a long-term loyalty strategy that goes beyond rewarding consumption. It encourages users to do good together, embodying the team spirit of Natural American Spirit.
Disclaimer
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