Memorable brand experiences – powered by “JTI CXM”
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Unified by diversity
JTI challenged us to relaunch the websites for Winston, Camel, and Natural American Spirit. Our goal: enhance online presence, boost consumer loyalty, and streamline backend workflows.
To achieve this, we developed a custom-built “Consumer eXperience Management” tool (CXM), offering a best-in-class user experience.
UX consulting is one of the strategic services offered by Sensory-Minds, along with other business strategies and development. It refers to the practice of providing expert advice and guidance on user experience design to individuals or organizations. The goal is to improve the usability, accessibility, and overall satisfaction of a product, service, or system for its intended users.
We emphasize the importance of a customer-centric approach and data-driven solutions to create successful and impactful brand experiences.
Our UX Design services focus on creating user-centric concepts and designs to enhance overall user experience. We prioritize user centricity, ensuring that every design decision is made with the user's needs and preferences in mind.
In addition, we specialize in developing Natural User Interfaces (NUI) that provide intuitive interactions. Our comprehensive approach includes rigorous usability testing, both in usability labs and remotely, to ensure optimal functionality and satisfaction for end users.
Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.
Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.
We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.
But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.
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FROM brand experience ...
We tailored unique messages and campaigns for each brand, ensuring their voices stayed distinct while benefiting from platform standardization. With flexible, mobile-first templates, we integrated innovative features like AI, AR, and even nostalgic elements like a virtual Tamagotchi.
The CXM quickly adapts to new campaigns and gathers valuable consumer behavior data, enabling targeted strategies. This is essential in guiding users toward becoming brand ambassadors.
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... TO BRAND AMBASSADORS
The CXM includes interactive features that allow users to share their positive experiences with the brands. This turns “satisfied customers” into active “brand ambassadors”, further enhancing brand awareness and trust. To continually offer new and engaging experiences to consumers, the software allows for the quick adaptation and launch of new campaigns, ensuring that the brands can consistently provide relevant and unique content.
To achieve this, the CXM collects and analyzes data on consumer interactions, providing valuable insights into their behavior and preferences. This data foundation supports the development of targeted marketing strategies and enhances customer retention. In short:
ULTRA FLEXIBLE CMS
With intuitive backend
COMPREHENSIVE CRM
With integrated analytics capabilities
Loyalty features
To deepen customer relationships
Timesaving
Customizable platform
Continuous updates
Via our very own “SensoryCare”
DISCLAIMER
The case studies on this website include information on tobacco products. Tobacco products are only for individuals 18 years or older (or the legal age in your jurisdiction). Tobacco use carries significant health risks, including cancer and heart disease. This content is for informational purposes only and complies with applicable laws. It does not promote or endorse tobacco use. Viewer discretion is advised. If under the legal age, please exit this section.
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