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Understand the users
In this Focus Group held in Bern, Switzerland, our client JTI, a leading tobacco company, endeavored to gain insights directly from real users of their retailer platform, JTI TOP. Through meticulous preparation and strategic planning, the workshop brought together a diverse group of participants, enabling them to articulate their experiences and challenges with the platform.
The workshop's primary objective was clear: to gather comprehensive insights into user needs and behaviors within the platform. As a central retention and loyalty tool for retailers, understanding user perspectives was paramount.
The challenge lay in navigating the complexities of user engagement and platform utilization to deduce meaningful insights. Sensory-Minds’ task was multifaceted: from organizing the survey and selecting participants to facilitating the workshop itself, each step aimed to unravel user experiences and identify areas for improvement.
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Enhanced potentials
Through profound preparation and strategic planning, the workshop brought together a diverse group of 8 users from all over Switzerland, alongside representatives from JTI and our Sensory-Minds team. Structured discussions enabled participants to articulate their experiences and challenges with the platform. The outcome was a bunch of actionable recommendations and innovative ideas for content and functionality enhancements, meticulously documented by us.
These insights will lead to tangible improvements to the JTI TOP platform, resulting in increased user engagement and satisfaction.
With a focus on optimizing the platform and enhancing user engagement, the workshop marked a significant step forward in JTI's commitment to delivering exceptional experiences for retailers.
We understand that every client comes with unique goals and challenges, which is why we offer a range of standardized workshop formats but also tailored workshops designed to uncover your specific needs and develop strategies to meet them head-on.
We believe in crafting the perfect toolkit for your success! At our agency, we take workshop facilitation to the next level by developing our own templates and tools tailored to maximize the outcomes of each session.
Gone are the days of one-size-fits-all approaches. Our custom-built templates are meticulously designed to ensure that every workshop is not just productive but truly transformative. From ideation sessions to strategy workshops, our tools empower you to unlock your full potential and achieve the best possible results.
UX consulting is one of the strategic services offered by Sensory-Minds, along with other business strategies and development. It refers to the practice of providing expert advice and guidance on user experience design to individuals or organizations. The goal is to improve the usability, accessibility, and overall satisfaction of a product, service, or system for its intended users.
We emphasize the importance of a customer-centric approach and data-driven solutions to create successful and impactful brand experiences.
Effective customer experience strategies are built around a customer-centric approach. This enables businesses to create impactful brand experiences that meet or exceed customer expectations.
Data-driven solutions are also a critical component of a successful customer experience strategy. By leveraging data, businesses can gain insights into their customers' behavior, preferences, and interactions, and use this information to optimize the customer journey.
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