The Merck Trade Show Touch Table was intended to represent the globally operating Merch KGaA whenever it is necessary to show off the company's innovative drive. Mainly used during trade shows, it makes Merck, its values, goals and achievements understandable in a fashion that is appealing to the fair's visitors.
The table is operated by 6 tangibles (pucks) that allow to move contents – videos, images, texts – freely on the screen. For flexible usage all contents can also be projected by external monitors or even a beamer making the table a versatile projection device.
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Apart from being informative the table is visually stunning: built with durable but light-weight aluminium it has an elegant appearance although containing a lot of heavy weight hardware. As the table it is meant to be shipped all across the globe to present Merck on trade fairs, a high voltage converter was incorporated to guarantee hassle free usage.
The core of this table is a content management system that was specifically created for the use case of a brand touch table and can be easily customized for different customers.
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