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Grow brand loyalty? Grow plants!

The "Plant Buddy" project for Natural American Spirit transforms donations with gamification, creating an engaging loyalty system aligned with the brand's "We Care" mission.
Desktop preview plant buddy game
Smartphone Mockup plant buddy game

Introducing “Plant Buddy,” your digital plant. We highlighted the brand’s commitment to sustainability and created a fun activation for users. Just as Natural American Spirit supports eco-friendly initiatives, our mission was to convey this message in an engaging way.

Mockup with NAS Plant Buddy App Screens

Nurturing fun, 
 Cultivating Impact

Our campaign with JTI aimed to:

  1. Establish a brand loyalty system.

Create a digital activity for the Natural American Spirit community.

Support eco-friendly initiatives by allowing users to “donate” loyalty points earned through “Plant Buddy.”

With “Plant Buddy,” we crafted a long-term loyalty strategy that goes beyond rewarding consumption. It encourages users to do good together, embodying the team spirit of Natural American Spirit.

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Disclaimer

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Eve Cecon
Eve Cecon

New Business

newbiz@sensory-minds.com