“Make memories”, but the fashionable way – let’s AI it!
For Winston's new limited edition products, we went the extra mile the Sensory-Minds way: merging technology with sensory and emotional experiences for top-notch user experience.
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Re-live the moment – let AI do the rest
Winston celebrates living in the moment. We wanted to make these moments last by offering users a chance to relive and capture special moments creatively with an AI tool that turns prompts into personal art. Users shared their creations in a gallery, enriching the campaign experience and forming a stronger emotional connection with the brand.
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Wowing with outstanding results
Mixing traditional tools like lightboxes, newsletters, and website teasers with Winston’s Telegram channel, we ignited community excitement. The added bonus of AI implementation helped us create one of Winston’s most successful campaigns. See for yourself:
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Disclaimer
This case study contains information on tobacco products. Tobacco products are only for individuals 18 years or older (or the legal age in your jurisdiction). Tobacco use carries significant health risks, including cancer and heart disease. This content is for informational purposes only and complies with applicable laws. It does not promote or endorse tobacco use. Viewer discretion is advised. If under the legal age, please exit this page.
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