Time travel through the decades

The challenge was to honor 50 years of Porsche Turbo by crafting an immersive experience that reflects its legacy. Our goal was to create an interactive exhibit that not only showcases the evolution of the Turbo but also engages visitors in a meaningful way.

Using advanced technology, we developed a multitouch wall that lets users explore five decades of Porsche history through stunning visuals and interactive storytelling.

The multitouch wall is designed with a remarkable 5*4k (20k) resolution, providing stunning detail and clarity. AI-driven visuals play a crucial role in this installation, where six iconic Porsche Turbo models are brought to life against dynamic, panoramic backgrounds. These models seamlessly morph into one another, offering a visual narrative of the Turbo’s technological evolution over five decades.

The landscapes are carefully crafted to evoke the era and spirit of each model, with the Turbo symbolized as a "rock in the storm," highlighting its power and resilience.

Visitors are invited to explore each decade through interactive elements, allowing them to dive deeper into the history and design of each model. This hands-on approach not only enhances understanding but also fosters a deeper emotional connection to Porsche's legacy.

The combination of state-of-the-art technology and rich historical storytelling ensures an experience that resonates long after the visit.