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AUGMENTED REALITY FEATURES
For the new WILTOPIA product line, Sensory-Minds has developed a Progressive Web App (PWA) for PLAYMOBIL, a well-known brand of the Horst Brandstätter Group. The app allows children to bring wild animals right into their living room. Each package of the new WILTOPIA product line contains a PLAYMOBIL animal figure made of approximately 80% recycled material, such as an elephant, tiger, eagle, or orangutan.
Additionally, each animal figure comes with a corresponding trading card, which features a fact sheet on the respective animal and a QR code. When scanning this QR code with a smartphone, tablet, or even a laptop with a camera, a digital version of the trading card opens, and a 3D animal is unlocked.
The WILTOPIA PWA provides children with an immersive experience. Through augmented reality, children can bring 3D models of various wild animals into their room, take photos with them, and learn about their favorite animals by listening to audio tracks. The content is available in ten languages and is managed using the headless CMS Storyblok. Currently, there are already almost fifty 3D animals available, and more are continually being added.
Using the native augmented reality features of Apple and Android, the WILTOPIA app allows users to place animals in their living space, have photo sessions with the wild animals, and listen to audio plays to learn about them. In addition to AR-3D audio plays, the PWA offers children animal quizes and numerous coloring pages.
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Implementation
Sensory-Minds developed the concept together with PLAYMOBIL and the advertising agency Kastner Frankfurt. The main idea was to introduce children in a playful way to the animals of our earth and the topic of sustainability. For the implementation, Sensory-Minds went for a mobile-first approach and the realization as a PWA.
In the background, Sensory-Minds uses the headless CMS Storyblok to make content maintenance as easy and intuitive as possible. This not only allows to create new content pages, but also to provide and publish assets such as the required 3D and audio files very quickly.
Our UX Design services focus on creating user-centric concepts and designs to enhance overall user experience. We prioritize user centricity, ensuring that every design decision is made with the user's needs and preferences in mind.
In addition, we specialize in developing Natural User Interfaces (NUI) that provide intuitive interactions. Our comprehensive approach includes rigorous usability testing, both in usability labs and remotely, to ensure optimal functionality and satisfaction for end users.
We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.
But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.
Our DevOps services streamline project management and enhance the role of the Product Owner. We ensure seamless collaboration between development and operations teams, promoting efficient workflows and continuous integration. Our project management strategies focus on agility and transparency, while our Product Owners prioritize aligning development goals with business objectives, ensuring the delivery of high-quality products that meet user needs and market demands.
Effective customer experience strategies are built around a customer-centric approach. This enables businesses to create impactful brand experiences that meet or exceed customer expectations.
Data-driven solutions are also a critical component of a successful customer experience strategy. By leveraging data, businesses can gain insights into their customers' behavior, preferences, and interactions, and use this information to optimize the customer journey.
Responsive webdesign
Webtools & services
Search engine optimized
Editor trainings and manual
Multi language system
Agile working
Augmented Reality
Immersive Experience
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