PLAYMOBILWILTOPIA Progressive Web App | |
The Progressive WebApp WILTOPIA provides children with an immersive experience. Via augmented reality children can bring 3D models of various wild animals right into their room, take photos with them and learn much about their favorite animal by listening to the audio tracks. The content comes in several languages and is provided with the headless CMS Storyblok. | |
| client | PLAYMOBIL |
| industry | Toys |
| type | PWA, Web, Augmented Reality |
| release year | 2022 |
| technology | Storyblok, NextJS |
| Learn more |
PLAYMOBIL
EDUCATIONAL WEB APP MEETS AUGMENTED REALITY
For the new "WILTOPIA" product line, SENSORY-MINDS has developed a Progressive Web App (PWA) for PLAYMOBIL, well-known brand of the Horst Brandstätter Group. It allows children to bring wild animals right into their living room. Each package of the new Wiltopia product line contains a PLAYMOBIL animal figure made of approx. 80% recycled material, such as an elephant, tiger, eagle or orangutan. Additionally children find also one of many animal trading cards, which show a fact sheet on the respective animal and also a QR code. When taking a photo of this QR code with the camera of a smartphone, a digital version of the trading card opens and a 3D animal is unlocked.
With the native augmented reality feature of Apple and Android, one can now place the animal in the living room or children's room, have a photo shooting with the wild animal or simply listen to the audio plays and learn a lot about the animals in the series. In addition to the AR-3D audio plays, the PWA also offers children explanatory videos, an animal quiz and numerous coloring pages.
Sensory-Minds developed the concept together with PLAYMOBIL and the advertising agency Kastner Frankfurt. The main idea was to introduce children in a playful way to the animals of our earth and the topic of sustainability. For the implementation, Sensory-Minds went for a mobile-first approach and the realization as a PWA.
In the background, Sensory-Minds uses the headless CMS Storyblok to make content maintenance as easy and intuitive as possible. This not only allows to create new content pages, but also to provide and publish assets such as the required 3D and audio files very quickly.