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TV App for Effortless Entertainment

HD+ is integrated into many IP and SAT-enabled TV sets, offering more TV convenience than ever before.
Mockup showing screens from the HD+ App
HD+ App German Design Award Winner 2018

Simplified Viewing

Since 2019, the HD+ offering has been directly integrated into numerous TV sets, allowing reception without additional technology. To make the TV viewing experience even more convenient, we have enhanced the TV user interface overall and developed the HD+ Comfort feature.


We focused on creating an appealing and simple interface that enriches the general TV experience and integrates the key features of the HD+ Comfort function: program restart, access to media libraries, and a detailed TV guide with search functionality.

UX Services

You can always become better. Our UX services are distinguished by our rigorous evaluation phase. From conducting market research and in-depth user testing to analyzing feedback, we ensure that every aspect of your digital experience meets and exceeds user expectations.

Business Intelligence

Utilizing advanced analytics, we help you make informed decisions that drive success. We create intuitive dashboards using tools like Power BI and Google Data Studio, providing real-time, visual representations of your key metrics. These customized dashboards offer a comprehensive view of your business performance, enabling you to track progress, identify trends, and make data-driven decisions with confidence.

Engineering

Our Engineering services encompass a comprehensive approach to modern software development. We specialize in Agile Software Engineering, enabling rapid and adaptive development cycles. Leveraging robust Enterprise Technologies, we ensure scalable and reliable solutions.

Our Data Engineering expertise ensures efficient data management and analytics, while our Cloud Infrastructure services provide scalable and flexible environments for your applications. Integrating DevOps practices, we streamline development and operations, enhancing collaboration and ensuring continuous delivery of high-quality software products.

Trend Topics & Innovative Technologies

We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.

But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.

More Control

The goal was intuitive usability. The challenge primarily lay in merging the remote control, as the control element, with the functionalities of an app in the simplest way possible.

Enhanced Enjoyment

During the development of the HD+ Comfort feature, numerous prototypes were built, reviewed, thoroughly tested, discarded, and rebuilt. It was essential to conduct tests under realistic conditions – with a TV and remote control – to create an intuitive and straightforward experience for the user.

Mockup of HD+ Interface
An appealing and simple interface that enhances the overall TV experience
HD+ App Interface
For HD+ users, we have created an intuitive and straightforward experience.
UPS der HD+ App
USP of the HD+ Comfort Function integrated: comprehensive TV guide with a search function.
Person with Remote on Sofa using the HD+ App on this TV.
Intuitive usability with the remote control as the steering element.

Let’s Talk about your Ideas

Heiko Hoffmann

Heiko Hoffmann

Managing Director

newbiz@sensory-minds.com