Simplified Viewing
Since 2019, the HD+ offering has been directly integrated into numerous TV sets, allowing reception without additional technology. To make the TV viewing experience even more convenient, we have enhanced the TV user interface overall and developed the HD+ Comfort feature.
We focused on creating an appealing and simple interface that enriches the general TV experience and integrates the key features of the HD+ Comfort function: program restart, access to media libraries, and a detailed TV guide with search functionality.
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We're constantly on the lookout for the latest trends and emerging technologies to ensure that we stay ahead of the curve. From AI and chatbots to hyper-personalization, NFTs, NFC, smart products, IoT, and even the ever-evolving metaverse, we thrive on exploring the cutting edge.
But here's the twist: we don't just chase trends for the sake of it. Our approach is deeply rooted in user-centric thinking, meaning that every innovative solution we develop is driven by a genuine understanding of user needs and challenges. We firmly believe that true innovation must solve a problem for the user and deliver tangible benefits.
More Control
The goal was intuitive usability. The challenge primarily lay in merging the remote control, as the control element, with the functionalities of an app in the simplest way possible.
Enhanced Enjoyment
During the development of the HD+ Comfort feature, numerous prototypes were built, reviewed, thoroughly tested, discarded, and rebuilt. It was essential to conduct tests under realistic conditions – with a TV and remote control – to create an intuitive and straightforward experience for the user.