JT InternationalJTI Ploom Order Button | |
Our customer, an international corporation focusing on the production and sales of fast moving consumer goods, requested a solution to facilitate fast ordering of their products to support the launch of a new (tobacco) brand in his portfolio. Using the Ploom Order Button was the obvious option. | |
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JT International
JTI Ploom Order Button
Our customer, an international corporation focusing on the production and sales of fast moving consumer goods, requested a solution to facilitate fast ordering of their products to support the launch of a new (tobacco) brand in his portfolio. The idea was to provide a device to retailers that would allow them to order products swiftly and without having to log in to any order platform or even use outdated technology (fax, phone, print). As the brand’s launch had been considered crucial for the corporation and was important to position our customer as a technologically advanced and innovative force in the market, going for a “fast order device” was evident.
The Digital Trigger Device was distributed at the A segment cooperating retailers (80) to support the high-class new brand. The devices were installed directly on the shelf below the respective products by the trade marketers on their regular visiting routine. The delivery method/logistic solution for the case study was by bicycle courier. Vendors ordering products via the Digital Trigger Device received their goods at the beginning of the following morning by a courier operating in their region.
Opinion polls later conducted with the responsible trade marketers show that the installation process was perceived as easy and swift and no major issues were experienced.
As the test case with the newly launched brand was considered a success our customer now extends the new order functionality to their entire portfolio.